Ametist Istanbul was founded in 2013 to create a brand of trendy accessories that bridges the gap between luxury boutiques and ordinary, boring department store chains. When designing the Ametist Istanbul brand, there was only one goal: AFFORDABLE ELEGANCE. Ametist Istanbul received its brand name from Amethyst, which is a precious stone that will make you feel the joy of beautiful jewelry, and the brand added Istanbul, the city where it was founded, to its name, and has an international brand value with brilliantly designed collections of innovative fashion and jewelry designers.

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