Founded under the umbrella of Sezgin Group, which has been operating in the jewelry sector for more than 70 years, the So CHIC brand is a leader in the jewelry sector in Turkey with its modern designs, unlike traditional silver, and continues to serve its customers.

So CHIC offers its special collections of hundreds of models every season to its customers and is acclaimed for its wide range and variety. Bringing a fresh breath to the ever-changing and developing jewelry world with its trendy and unique designs, So CHIC meets its consumers in its stores, which are increasing every day at home and abroad with more than 60,000 different models. So CHIC values its foreign investments and aims to increase its number of stores abroad. Apart from Turkey, the brand also has stores in TRNC and Azerbaijan.

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